LINH MCDERMOTT
Coles
Project: New QR payment flypay into Coles app and the rebranding of flypay
Problem
To help Coles customers easily redeem Flybuys points which are redeemed to flybuys dollars into a new area of the Coles app and integrate new payment methods at the Coles store payment buy scanning in a QR code
To assist with rebranding flypay
Request
How can we make it easier for customers to link their flybuys points and redeem flypay dollars and be able to use this at checkout easily.
What to consider
Branding executions for Flybuys, new flypay wallet and Coles. Help customers understand the distinction between Flybuys points and flypay wallet
Deliverables
-
End to end journey mapping of the best case scenario and edge cases
-
Mid-fi wireframes with recommendations and annotations to support the direction
-
Hi-fi wireframes with recommendations and annotations to support the direction
Prototypes
Project: Bought before
Problem
To help Coles customers see what items they have bought in previous shopping sessions
Request
How can we make it easier for customers to shop based on their past experiences
What to consider
Multiple filters withing coles and accessibility considerations
Deliverables
-
End to end journey mapping of the best case scenario and edge cases
-
Mid-fi wireframes with recommendations and annotations to support the direction
-
Hi-fi wireframes with recommendations and annotations to support the direction