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Coles bought before feature 

Coles customers want to be able to quickly identify and repurchase items from their previous shopping sessions. To enhance their shopping experience, we aim to develop a solution that allows customers to easily view and repurchase previously bought items.

About this feature 

How can we streamline the shopping process for customers by leveraging their past purchase history to make shopping more convenient and personalized?

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Considerations:

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  1. Multiple Filters within Coles:

    • Implementing various filtering options, such as categories, purchase dates, frequently bought items, and seasonal purchases.

    • Ensuring that filters are intuitive and help customers quickly find the items they are looking for based on their shopping history.

  2. Accessibility Considerations:

    • Designing the solution to be accessible to all users, including those with disabilities.

    • Ensuring compliance with accessibility standards (e.g., WCAG) to provide a seamless shopping experience for everyone.

    • Incorporating features such as screen reader compatibility, keyboard navigation, and high-contrast modes.
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Prototype solution that allows customers to easily view and repurchase previously bought items.

Deliverables:
 

  1. End-to-End Journey Mapping:

    • Creating detailed journey maps that outline the ideal shopping experience for customers using the "Bought Before" feature.

    • Identifying key touchpoints and interactions from the moment a customer logs in to when they complete their purchase.

    • Considering edge cases, such as first-time users, users with incomplete purchase histories, and those experiencing technical issues.
       

  2. Mid-Fidelity Wireframes with Recommendations and Annotations:

    • Developing mid-fidelity wireframes to visualize the proposed solution.

    • Including detailed annotations and recommendations to guide the design and development process.

    • Highlighting how different filters and accessibility features will be integrated into the user interface.

    • Providing insights into the user flow and how customers will navigate through their past purchases.
       

  3. High-Fidelity Wireframes with Recommendations and Annotations:

    • Creating polished, high-fidelity wireframes that reflect the final design of the "Bought Before" feature.

    • Incorporating feedback from usability testing and stakeholder reviews to refine the design.

    • Ensuring that the wireframes are detailed enough to serve as a blueprint for developers.

    • Including comprehensive annotations to explain design decisions, interaction patterns, and accessibility features.
       

By meticulously mapping out the customer journey, developing detailed wireframes, and focusing on usability and accessibility, we aim to deliver a "Bought Before" feature that not only meets customer needs but also enhances their overall shopping experience at Coles. This project will empower customers to effortlessly shop based on their past experiences, making their trips to Coles more efficient and enjoyable.

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