Scope of the project 
 

QBE provides flexible insurance cover designed specifically for small businesses. This includes mandatory business liability cover and a variety of optional insurance covers tailored to different business needs. The insurance options encompass:Public Liability, Product Liability, Professional Indemnity, Commercial Vehicles, Personal Injury, Property Damage and Commercial Property

​

Key Features:

​

1. Smart Quote Builder – asks tailored questions (e.g., number of employees, tools, location) to suggest only relevant cover.

2. Add-on Selection – dynamically displays extras such as Glass Cover, Portable Equipment, Business Interruption.

3. Summary Review – itemised view showing premiums, coverage limits, and exclusions.

4. Instant Policy Binding – secure payment and instant certificate issuance.
    

Project details 

​

1. Shaping / Discovery  

Objective: Define problem, scope, and success metrics.
 

Tasks

• Conduct stakeholder interviews (Underwriting, SME Product, Digital, Legal, CX).

• Map end-to-end journey: Quote → Compare → Customise → Bind → Manage policy.
  Create initial problem statement + opportunity canvas.

• Identify key personas and business archetypes (e.g., tradesperson, café owner, consultant).

• Audit existing QBE digital insurance touchpoints.

• Align with regulatory/compliance standards (AFCA, ASIC, PDS).

• Define key UX metrics (task success, completion rate, satisfaction).

• Draft hypotheses & experience principles
   

Deliverables​​

• Research Summary & JTBD Framework
   

2. Ideation / Concept Design  (Sprint 1–2)

Objective: Generate and validate core experience concepts.

Tasks

• Co-design workshops with SMEs, brokers, and small business users.

• Develop wireframes for quote flow variants (mobile + web).

• Prototype adaptive questionnaire (auto-tailoring based on business type).

• Usability test low-fidelity prototypes (5–7 participants).

• Synthesize findings, iterate user flow.

Deliverables

• Annotated user flows (Quote creation, Add-ons, Checkout)

• Mid-fidelity prototype (Figma)

• User testing insights and prioritised recommendations
   

3. Elaboration / High-Fidelity Design  (Sprint 3-4)

Objective: Translate validated flows into production-ready UI and patterns.
 

Tasks

• Develop responsive high-fidelity UI in Figma (using QBE Design System / component library).

• Define states (default, loading, error, success) for core components.

• Document logic and microcopy for quote wizard & add-on cover screens.

• Ensure accessibility (WCAG 2.1 AA compliance).

• Review with business, product, and dev leads for feasibility.

• Create design tokens & map to QBE brand guidelines.

Deliverables

• Final UI screens (desktop, mobile, tablet)

• UI kit with design tokens (colour, spacing, typography, icons)

• Interactive prototype (Figma)

• UX copy deck (tooltips, error states, labels)
   

4. Developer Handover & QA Support (Sprint 4–6)

Objective: Ensure build quality, clarity, and alignment with design intent.
 

Tasks

• Conduct design handover sessions via Zeplin/Figma Inspect.

• Annotate all interactive states, rules, and data triggers.

• Create component spec sheets (form logic, API triggers, error validation).

• Attend daily stand-ups and sprint demos with developers.

• Support QA by reviewing UAT builds against design specs.

• Log issues / change requests in Jira.

Deliverables

• Handover document (linking to Jira stories)

• Accessibility checklist

• Component interaction guide

• Developer QA sign-off checklist
   

5. Implementation & Continuous Improvement (Post-launch)

Objective: Validate design impact, refine for performance & user satisfaction.
 

Tasks

• Monitor analytics (drop-offs, quote completion rates, NPS).

• Conduct post-launch user feedback sessions.

• Iterate based on business KPIs and customer insights.

• Support product backlog prioritisation for future enhancements (e.g., renewal flow, claim tracking, policy dashboard).

​