Challenge

Can we use internal research to identify an opportunity for innovation, drive strategy, and help prioritize new features for our existing online experiences?

Can we ​​​​​​​enhance the experience for our B2B customers, such as Hestia, Vic Super etc  by providing them with the tools to enable them to process life insurance claims 

​

My Role

I was the senior product designer on the project, having ownership of the design where I was expected to take the problem from definition through to delivery with a an agile development delivery squad
In addition to this, to coordinate usability research design, recruiting, and facilitating. 

​

Process

Interviews

I worked with an outside recruiter to find participants who recently did at least one of the following:

• Purchased insurance

• Had an insurance-related life event

• Had a claim

​

Designs 

To create concept sketches that we can workshop as a group to ideate/brainstorm ideas. The next step is to refine the designs into a prototype to conduct further research with customers

​

Hi-fidelity designs  

Work within a project delivery squad to create the final design for approvals, provide a deign rational for business and liaise with developers to produce assets for delivery as well as QA the HTML/CSS